Marketing, Advertising, and Fundraising

Advertising in the Multicultural Community
Essential questions and activities to prepare students to communicate clearly and successfully with all potential buyers of advertising.

Advertising Sales
Guidelines to consider as you teach students to design and sell ads for student publications.

Design and Advertising
A lesson outline that asks students to look at advertising design as part of the process of creating ads. It also discusses "weasel words" used in advertising.

How to Layout a Newspaper Ad
This article guides the reader through the importance of using art in your newspaper ads. A good resource for beginning students.

Preparing Students as Sales Professionals: Steps for Selling Advertising Space Professionally
Three activities to give students ideas on how to market their paper, what techniques to use in identifying advertisers and selling them advertising.

Selling Advertising
A short lesson plan to start students off selling advertising for the newspaper, including what to wear, what to say, etc.

The Leonardo da Vinci Method of Selling Advertising
An overview of what a successful newspaper should do to ensure advertising success, from conception to execution to billing.

The Yearbook Store
Fundraising products.